Ingenious and award-hungry – The adhesive and paper-thin wheel reflector rushes to its second international innovation award.

Munich, June 2017 – FLECTR ZERO, the innovative high-performance wheel reflector
has been nominated for the German Design Award 2018 by the German Design Council, one of the world’s leading competence centres for communication and brand management in the field of design.

Already designated as a TOP 50 sporting good for 2017 by the ISPO Brandnew Award jury (Feb. 2017), this nomination is a big milestone for the FLECTR crew from Munich, Germany and shows that the FLECTR brand is an emerging newcomer in the bicycle market.

Here is a video on how this product is doing amazing things…

Product information

FLECTR ZERO sets new standards for bicycle wheel reflectors in terms of design, aerodynamics, and eco-friendliness. It combines smart materials with advanced technologies and its robust material is resistant to dirt and other environmental impacts. The 0.7-gram light flags are unobtrusive during the day. Gram counters rejoice because FLECTR ZERO is offering active and style-conscious cyclists the opportunity to get out and about more safely. Compared to traditional hard plastic reflectors, FLECTR ZERO reduces raw-material consumption by around 90%.

Where to buy

Flectr will retail CA$ 24.99 for a package with four reflectors. If you are interested in purchasing reflectors, please contact us at

In the media

Flectr recently received a great review from Quebec bicycle journalist Yvan Martineau during tv show Salut Bonjour!. To view the interview (in french only) and the comments of Mr. Martineau, click here.

Become a dealer

If you want to become a canadian Flectr dealer, contact us at